Centurion Club to host new $1.5m Asian Tour event – Golf News
“We are on the threshold of a new era for Asian golf,” said Cho Minn Thant, Commissioner and CEO of the Asian Tour. “The International Series is a new upper-tier of elite events that will mark the start of a phenomenal period of growth for the Asian Tour. It also signifies the beginning of our relationship with our new strategic partner LIV Golf Investments.
“The International Series will add to the Asian Tour’s backbone of established events to comprise a 25-event season, expected to represent a record-breaking combined prize-fund. Each of the 10 events will be broadcast live across the globe, with plans to attract an international field of headline talent.”
In October last year, Greg Norman was announced as CEO of LIV Golf Investments. PIF, one of the world’s largest sovereign wealth funds with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.
“We are setting the Asian Tour up as a powerful new force on the world golf stage,” said Norman. “In my 40 years as a professional golfer, I’ve seen many parts of the world that have benefitted tremendously from golf and its growth and development. We now have the opportunity to do that in the Asia Pacific region and the Middle East with this incredible investment platform. Everyone benefits – professional players, amateurs, grassroots golf, fans, economies, communities, stakeholders. I’ve never been so optimistic about the future of the sport.”